Shopping for a special gown should be a fun and enjoyable experience. You should never be subjected to rude or high-pressure salespersons. The Cinderella Cellar has been in business since 1993, and is the only bridal shop in Fresno that is a member of the Better Business Bureau. The Cinderella Cellar has been recognized by the BBB for its "high ethics, outstanding customer service, and honesty in all transactions" with an A+ rating. The Cinderella Cellar also offers expert alterations, even for gowns purchased elsewhere. If you need a gown and want to be treated like a princess, call your Fairy Godmother for an appointment.